San Diego-based Angels Foster Family Network has selected Inter/Media Advertising of Encino, Calif. for its new advertising campaign designed to help the non-profit organization recruit ideal foster families for kids up to five years old and secure loving homes where the youngsters can get a successful and stable start in the early development years. The ad campaign is partially funded by a grant from the Rancho Santa Fe Women’s Fund.
The agency is developing a 30-second TV spot and 60- second radio commercials. The goal is to raise awareness about the need for foster families, and appeal to those families that can pass the stringent background and financial check that the non-profit requires of its applicant. Angels selects only the finest of individuals to become Angels parents, and they are trained extensively in how to best care for an infant or toddler aged child. Angels is a program of prevention and has successfully rescued nearly 500 babies in 12 years and placed them with foster parents where they have optimum opportunities for early attachment and bonding. When a successful reunification is not possible, many Angels babies are adopted by their Angels parents.